04 May 2006......

fait a main, Paris 全球首間概念店宣佈正式登陸香港

六年前於法國巴黎誕生的fait a main, 品牌名字早見於法國、意大利、英國、日本、澳洲及東南亞國家如台灣、中國內地等地，就連本地名店連卡佛和Joyce於四年前已經引入這個女裝系列。經過多年的計劃，fait a main決定選擇了香港為首間概念店的落腳地。

這間位於銅鑼灣世貿廣場的時裝店，以法國十八世紀的貴族家居為設計藍圖。店內精緻的水晶吊燈、古董擺設、木框鏡子、漂亮的油畫和鮮豔瑰麗的玫瑰花、都令人仿如置身一所法國貴族的居室。而最特別之處，是店內每個角落都瀰漫著玫瑰花的芬芳氣味，為的是要讓每位進來的顧客都能夠完全感受品牌的整體理念，並且輕輕鬆鬆地選購貨品。由此可見品牌對其概念的執著及和對顧客的體貼。

而貫徹店內的鋪陣，fait a main的設計特色亦呼之欲出。品牌的設計師認為女性應該是嫵媚而盈輕曼妙的，縱然在男性為主導的商業世界中，卻依然可以別具溫柔和韻味。因此，設計的方向都趨向女性化，高貴優雅而不失時尚感。同時，現今女性經常要出席不同場合，衣服必須是可穿性高、品質手工佳又易於配襯。fait a main的系列就具備了這些條件，從針織毛衣、真絲裙子襯衣、麻質長褲、到純棉小背心、咖士咩披肩和棉質圍巾等都一應俱備，讓穿的人隨意配搭，又能穿出法式的高貴和品味。難怪甫引入香港之初已吸引眾多年輕太太的青睞，而那些不愛穿拘束克板“返工衫”的上班女士亦找到了另一個合適的選擇。

新聞界如欲查詢更多資料，請電 94509757 (aa@abcde.com.hk) 與 Adrienne Wong 聯絡。
以上稿件由 AP Creative Factory 代 fait a main 發放。

地址:
fait a main Paris
香港銅鑼灣告士打道280號世貿中心P122-123舖

Press release

fait a main, Paris is pleased to announce the opening of its first concept store in Hong Kong.

Born six years ago in Paris, France, fait a main has been a popular fashion name in France, Italy, the United Kingdom, Japan, Australia, Kuwait and many other South East Asian countries including Taiwan, the Mainland China. Its womenswear collection were in fact carried by the local high fashion houses - Lane Crawford and Joyce for four consecutive years. As a strategic planning for making further in-road to the Asian market, fait a main has decided to open its first concept store of the world here in Hong Kong.

Located at the World Trade Centre in Causeway Bay, the shop takes on a 18th Century aristocrat's mansion as its design blueprint. It is luxurious, romantic, yet homely with a vintage touch. The antique Louis 15th chandeliers in the middle of the shop, the wood-carved architraves and dados, wooden framed mirrors, oil paintings and rose bouquets are only highlights of its overall deco and remind one of its French origin. And most interesting is the welcoming and nerve-calming rose aroma being sprayed in the shop on regular basis - it is such a cosy ambience that makes you want to stay and enjoy in your shopping.

Getting hints from its interior deco, it is not difficult to speak of the label's design concept. fait a main sees women as feminine and shapely. Even in the mist of fierce competition, women can still retain their elegant attitude and posture. Therefore, every piece of fait a main is designed to make women look elegant, feminine and modern. fait a main also believes today women's clothes should be highly wearable and versatile to match their daily schedule. So whether it is a fine knitted cardigan with a little tunic and pants or a silk dress with a cashmere scarf, they all speak of beauty, confidence in every occasion and of course a sense of French chic all fashion lovers aspire to. In the past years in Hong Kong, fait a main has been highly popular among young tai-tais and those who don't want to get confined in their uptight office attire. Its comeback this time with a complete collection of the brand and many other accessories will definitely bring more surprises to the local fashion scene.

For press inquiry, please contact Adrienne Wong at 94509757 or aa@abcde.com.hk
Released by AP Creative Factory on behalf of fait a main.

Shop address:
fait a main Paris
Shop P122-123, Podium 1, World Trade Centre, 280 Gloucester Road, CausewayBay, Hong Kong.